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EDF Chinon: Impactful Cyber Awareness Campaign at Critical Industrial Site

The Challenge: Raising Awareness in a Nuclear Environment

When it comes to cybersecurity at a site as critical as a nuclear power plant, the stakes go far beyond mere compliance. For EDF, a global leader in energy, the Cybersecurity Day at the Chinon plant was an opportunity to make a lasting impression and strengthen cyber culture among a very diverse audience.

A demanding industrial context

Sensitive industrial sites like nuclear plants have particular characteristics for awareness:

  • Heterogeneous population: managers, operators, support functions with varying levels of cyber maturity

  • Time constraints: long training sessions aren't possible, need for formats compatible with breaks

  • Critical security stakes: every staff member is a link in the defense chain

  • Need for immediate impact: turning a one-day event into a lasting memory

For the local cybersecurity team, the goal was twofold: raise massive awareness AND highlight the work of the site's cyber team to all employees.

🏭 INDUSTRIAL SITE SPECIFICITY

At critical sites, cyber awareness can't be limited to IT functions. Every operator, technician, or maintenance agent must understand their role in the overall system defence.

The Solution: 4 Arcade Machines for Continuous Activity

Brain Security deployed an event facility with 4 arcade machines continuously animated for a full day at the Chinon site. A "drop-in" operation, allowing everyone to participate without prior registration.

Facility's Architecture

Multi-machine deployment

  • 4 arcade machines strategically positioned on the site

  • Complete installation managed by Brain Security (arrival, setup, dismantling)

  • Plug-and-play configuration: Wi-Fi/Ethernet (4G/5G available as an option)

  • On-site technical support throughout the event

Adapted game mechanics

  • Ultra-short sessions of 3 minutes to allow quick rotation

  • Rule "1 mistake = game over" keeping maximum attention

  • Real-time rankings displayed on screen to create excitement

  • Thematic routes adapted to industrial and nuclear contexts

Dedicated animation

  • 2 Brain Security animators present all day

  • Educational support: explaining the stakes after each session

  • Guidance on best practices and EDF internal resources

  • Managing prize awards and podiums at regular intervals

100% Logistical Support

For EDF's cyber teams, the facility represents minimal operational load:

  • Installation/dismantling fully managed by Brain

  • Automatic technical configuration, no IT prerequisites

  • Continuous support throughout the event

  • Real-time metric tracking (number of games, scores, participation)

📊 DAY RESULTS

  • +500 games played in one single day

  • Cross-participation: managers, operators, support functions

  • 2 dedicated animators to maximize educational engagement

  • Measurable peak attention on the cybersecurity theme

The Results: Exceptional Engagement

Quantitative Performance

The day exceeded initial goals in terms of participation:

  • Hundreds of games played in continuous flow

  • Wide participation: all site profiles took part in the game

  • High engagement rate: few dropouts, many employees returned several times


Qualitative Impact

Beyond the numbers, the operation generated lasting effects:

For employees

  • Enhanced memorization through active and playful learning

  • Awareness raised of cyber issues in a sensitive industrial context

  • Informal discussions among colleagues about best practices

For the local cyber team

  • Increased visibility of the cybersecurity service to the entire site

  • Appreciation of the team's work by management and operators

  • Contact point for future awareness initiatives

For the organization

  • "Punch" operation that leaves a lasting impression

  • Easily replicable format on other group sites

  • Demonstrated ROI: strong engagement for a controlled investment

On-site Testimonials

Participants' feedback highlighted several strong points:

  • "Finally, an awareness campaign that doesn't feel like training!"

  • "The 3 minutes fly by, making you want to try again to improve your score"

  • "I learned things without even realizing it"

🎯 LESSON FOR CISOS

"Concentrated event formats generate a greater impact than campaigns spread out over time. A well-orchestrated day creates more conversation and memorization than a month of emails."

Why This Format Works on Industrial Sites

The Advantages of an Event Operation

1. Critical mass effect The concentration of machines and animation over one day creates a social momentum: "everyone talks about it, everyone goes".

2. Universal accessibility No need for a computer, personal connection, or prior knowledge. The arcade format is immediately understandable.

3. Collective excitement Visible leaderboards create healthy competition between teams, departments, roles. The playful aspect removes usual hesitations.

4. Enhanced pedagogy The presence of animators allows for going beyond the game: explaining the stakes, answering questions, guiding to internal resources.

5. Operational simplicity For the CISO and local cyber team, it's "turnkey": Brain manages everything from logistics to animation.

Replicability and Scalability

The event day model adapts to:

  • Different types of sites: industrial, tertiary, data centers, headquarters

  • All sizes of organizations: from 100 to several thousand employees

  • Multiple occasions: Cybersecurity Month, safety days, internal events

  • Regular cycles: quarterly or semi-annual operations on a recurring schedule

[SUGGESTED IMAGE: Infographic showing different possible formats depending on site size]

Extending the Impact After the Event

Possible Follow-Ups

After the success of the Chinon day, several options are available to organisations:

Option 1: Replication at other sites Deploy the same format across the network of sites to homogenize cyber culture.

Option 2: Permanent installation Transition from a one-off event format to a steady machine for continuous animation.

Option 3: Regular programming Organize quarterly days with changing themes (phishing, passwords, deepfakes, etc.).

Option 4: Hybrid format Combine physical events and online competitions to reach remote sites and teleworkers.

💡 OPERATIONAL ADVICE

Planning the event in conjunction with other initiatives (Cybersecurity Month, phishing campaign, audit) maximizes mutual reinforcement effect and overall ROI.

Would You Like to Organize a Similar Day?

The "Event Arcade" format adapts to all types of sites and internal events. Brain Security manages all logistics and animation.

Next Steps:

Boost awareness, effectively.

Boost awareness, effectively.

Create an awareness experience that will truly impact your teams.

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English (United Kingdom)

Copyright © 2026

Brain Security logo
English (United Kingdom)

Copyright © 2026

Brain Security logo
English (United Kingdom)

Copyright © 2026