
EDF Chinon: Impactful Cyber Awareness Campaign at Critical Industrial Site
The Challenge: Raising Awareness in a Nuclear Environment
When it comes to cybersecurity at a site as critical as a nuclear power plant, the stakes go far beyond mere compliance. For EDF, a global leader in energy, the Cybersecurity Day at the Chinon plant was an opportunity to make a lasting impression and strengthen cyber culture among a very diverse audience.
A demanding industrial context
Sensitive industrial sites like nuclear plants have particular characteristics for awareness:
Heterogeneous population: managers, operators, support functions with varying levels of cyber maturity
Time constraints: long training sessions aren't possible, need for formats compatible with breaks
Critical security stakes: every staff member is a link in the defense chain
Need for immediate impact: turning a one-day event into a lasting memory
For the local cybersecurity team, the goal was twofold: raise massive awareness AND highlight the work of the site's cyber team to all employees.
🏭 INDUSTRIAL SITE SPECIFICITY
At critical sites, cyber awareness can't be limited to IT functions. Every operator, technician, or maintenance agent must understand their role in the overall system defence.
The Solution: 4 Arcade Machines for Continuous Activity
Brain Security deployed an event facility with 4 arcade machines continuously animated for a full day at the Chinon site. A "drop-in" operation, allowing everyone to participate without prior registration.
Facility's Architecture
Multi-machine deployment
4 arcade machines strategically positioned on the site
Complete installation managed by Brain Security (arrival, setup, dismantling)
Plug-and-play configuration: Wi-Fi/Ethernet (4G/5G available as an option)
On-site technical support throughout the event
Adapted game mechanics
Ultra-short sessions of 3 minutes to allow quick rotation
Rule "1 mistake = game over" keeping maximum attention
Real-time rankings displayed on screen to create excitement
Thematic routes adapted to industrial and nuclear contexts
Dedicated animation
2 Brain Security animators present all day
Educational support: explaining the stakes after each session
Guidance on best practices and EDF internal resources
Managing prize awards and podiums at regular intervals
100% Logistical Support
For EDF's cyber teams, the facility represents minimal operational load:
Installation/dismantling fully managed by Brain
Automatic technical configuration, no IT prerequisites
Continuous support throughout the event
Real-time metric tracking (number of games, scores, participation)
📊 DAY RESULTS
+500 games played in one single day
Cross-participation: managers, operators, support functions
2 dedicated animators to maximize educational engagement
Measurable peak attention on the cybersecurity theme
The Results: Exceptional Engagement
Quantitative Performance
The day exceeded initial goals in terms of participation:
Hundreds of games played in continuous flow
Wide participation: all site profiles took part in the game
High engagement rate: few dropouts, many employees returned several times
Qualitative Impact
Beyond the numbers, the operation generated lasting effects:
For employees
Enhanced memorization through active and playful learning
Awareness raised of cyber issues in a sensitive industrial context
Informal discussions among colleagues about best practices
For the local cyber team
Increased visibility of the cybersecurity service to the entire site
Appreciation of the team's work by management and operators
Contact point for future awareness initiatives
For the organization
"Punch" operation that leaves a lasting impression
Easily replicable format on other group sites
Demonstrated ROI: strong engagement for a controlled investment
On-site Testimonials
Participants' feedback highlighted several strong points:
"Finally, an awareness campaign that doesn't feel like training!"
"The 3 minutes fly by, making you want to try again to improve your score"
"I learned things without even realizing it"
🎯 LESSON FOR CISOS
"Concentrated event formats generate a greater impact than campaigns spread out over time. A well-orchestrated day creates more conversation and memorization than a month of emails."
Why This Format Works on Industrial Sites
The Advantages of an Event Operation
1. Critical mass effect The concentration of machines and animation over one day creates a social momentum: "everyone talks about it, everyone goes".
2. Universal accessibility No need for a computer, personal connection, or prior knowledge. The arcade format is immediately understandable.
3. Collective excitement Visible leaderboards create healthy competition between teams, departments, roles. The playful aspect removes usual hesitations.
4. Enhanced pedagogy The presence of animators allows for going beyond the game: explaining the stakes, answering questions, guiding to internal resources.
5. Operational simplicity For the CISO and local cyber team, it's "turnkey": Brain manages everything from logistics to animation.
Replicability and Scalability
The event day model adapts to:
Different types of sites: industrial, tertiary, data centers, headquarters
All sizes of organizations: from 100 to several thousand employees
Multiple occasions: Cybersecurity Month, safety days, internal events
Regular cycles: quarterly or semi-annual operations on a recurring schedule
[SUGGESTED IMAGE: Infographic showing different possible formats depending on site size]
Extending the Impact After the Event
Possible Follow-Ups
After the success of the Chinon day, several options are available to organisations:
Option 1: Replication at other sites Deploy the same format across the network of sites to homogenize cyber culture.
Option 2: Permanent installation Transition from a one-off event format to a steady machine for continuous animation.
Option 3: Regular programming Organize quarterly days with changing themes (phishing, passwords, deepfakes, etc.).
Option 4: Hybrid format Combine physical events and online competitions to reach remote sites and teleworkers.
💡 OPERATIONAL ADVICE
Planning the event in conjunction with other initiatives (Cybersecurity Month, phishing campaign, audit) maximizes mutual reinforcement effect and overall ROI.
Would You Like to Organize a Similar Day?
The "Event Arcade" format adapts to all types of sites and internal events. Brain Security manages all logistics and animation.
Next Steps:
Organize an on-site day → brainsecurity.io/evenement-borne
Consult with our team to define the optimal format according to your context
Create an awareness experience that will truly impact your teams.