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EDF Chinon: Impactful Cyber Awareness Campaign at Critical Industrial Site

The Challenge: Raising Awareness in a Nuclear Environment

When it comes to cybersecurity at a site as critical as a nuclear power plant, the stakes go well beyond mere compliance. For EDF, one of the global leaders in energy, the Cybersecurity Day at the Chinon plant was an opportunity to make a lasting impression and strengthen the cyber culture among a very diverse audience.

[SUGGESTED IMAGE: Photo of the 4 arcade machines deployed at the Chinon EDF site, with employees in action]

A Demanding Industrial Context

Sensitive industrial sites like nuclear power plants have particular characteristics for awareness efforts:

  • Heterogeneous Population: managers, operational staff, support functions with varied levels of cyber maturity

  • Time Constraints: no long training sessions possible, need for formats compatible with breaks

  • Critical Security Issues: every employee is a link in the defence chain

  • Need for Immediate Impact: turning an eventful day into a lasting memory

For the local cybersecurity team, the goal was twofold: to raise massive awareness AND to showcase the site’s cyber team’s work to all employees.

🏭 INDUSTRIAL SITE SPECIFICITY

At critical sites, cyber awareness cannot be limited to IT functions. Every operator, technician or maintenance agent must understand their role in the overall defence system.

The Solution: 4 Arcade Machines for Continuous Engagement

Brain Security deployed an event set-up of 4 arcade machines continuously animated for a full day at the Chinon site. A "drop-in" operation allowing everyone to participate without prior registration.

[SUGGESTED IMAGE: Layout plan of the machines on site + photo of a session in progress]

Device Architecture

Multi-machine Deployment

  • 4 arcade machines strategically positioned on site

  • Full installation managed by Brain Security (arrival, setup, dismantling)

  • Plug-and-play Configuration: Wi-Fi/Ethernet (4G/5G available as an option)

  • Technical support on site throughout the event

Adapted Game Mechanics

  • Ultra-short sessions of 3 minutes to allow for quick turnover

  • "1 mistake = game over" rule maintaining maximum attention

  • Real-time Leaderboards visible on screen to create excitement

  • Themed routes adapted to the industrial and nuclear context

Dedicated Animation

  • 2 Brain Security animators present all day

  • Educational support: explaining the stakes after each game

  • Guidance towards best practices and EDF internal resources

  • Management of prize awards and podiums at regular intervals

100% Logistics Coverage

For EDF’s cyber teams, the setup represents minimal operational burden:

  • Installation/dismantling entirely managed by Brain

  • Automatic technical configuration, no IT prerequisites

  • Continuous support throughout the event

  • Real-time metric tracking (number of games, scores, participation)

📊 DAY’S RESULTS

  • 500+ games played in a single day

  • Cross-sectional participation: managers, operational staff, support functions

  • 2 dedicated animators to maximise educational engagement

  • Noticeable spike in attention on the cybersecurity theme

The Results: Exceptional Engagement

Quantitative Performance

The day exceeded the initial objectives in terms of participation:

  • Hundreds of games played continuously

  • Widespread Participation: all site profiles joined the fun

  • High Engagement Rate: few dropouts, many employees returned multiple times

[SUGGESTED IMAGE: Chart showing the distribution of participants by professional category]

Qualitative Impact

Beyond the numbers, the operation generated lasting effects:

For Employees

  • Enhanced Retention through active and playful learning

  • Increased Awareness of cyber issues in a sensitive industrial context

  • Informal Discussions among colleagues on best practices

For the Local Cyber Team

  • Increased Visibility of the cybersecurity service across the site

  • Recognition of the team’s work by management and operational staff

  • Contact Point for future awareness initiatives

For the Organisation

  • Kick-start Operation that leaves a lasting impression

  • Easily Replicable Format on other group sites

  • Proven ROI: strong engagement for a controlled investment

Field Testimonials

Feedback from participants highlighted several strong points:

  • "Finally, awareness that doesn't feel like training!"

  • "The 3 minutes fly by, you want to play again to improve your score"

  • "I learned things without realising it"

🎯 LESSON FOR CISOS

"Concentrated event formats generate greater impact than campaigns diluted over time. A well-orchestrated day creates more conversations and retention than a month of emails."

Why This Format Works on Industrial Sites

The Advantages of an Event Operation

1. Critical Mass Effect The concentration of machines and animation on one day creates social momentum: "everyone’s talking about it, everyone’s going".

2. Universal Accessibility No need for a computer, personal connection or prior knowledge. The arcade format is immediately understandable.

3. Collective Excitement Visible leaderboards create healthy competition between teams, departments, and roles. The playful aspect removes usual reluctance.

4. Enhanced Pedagogy The presence of animators allows going beyond the game: explaining stakes, answering questions, and guiding towards internal resources.

5. Operational Simplicity For the CISO and local cyber team, it’s "turnkey": Brain handles everything, from logistics to animation.

Replicability and Scalability

The event day model adapts to:

  • Different Types of Sites: industrial, tertiary, data centres, headquarters

  • All Sizes of Organisations: from 100 to several thousand employees

  • Multiple Occasions: Cybersecurity Month, safety days, internal events

  • Regular Cycles: quarterly or semi-annual operations on a recurring calendar

[SUGGESTED IMAGE: Infographic showing different possible formats according to site size]

Extending the Impact After the Event

Possible Follow-ups

After the success of the day at Chinon, several options are available to organisations:

Option 1: Replication at Other Sites Deploy the same format across the entire network of sites to homogenise the cyber culture.

Option 2: Permanent Installation Transition from a one-off event format to a permanent machine for continuous entertainment.

Option 3: Recurring Programming Organise quarterly days with changing themes (phishing, password, deepfakes, etc.).

Option 4: Hybrid Format Combine physical events and online competitions to reach remote sites and teleworking.

💡 OPERATIONAL ADVICE

Planning the event in connection with other initiatives (Cybersecurity Month, phishing campaign, audit) maximises the effect of mutual reinforcement and overall ROI.

Would you like to organise a similar day?

The "Event Borne" format adapts to all types of sites and internal events. Brain Security handles all logistics and animation.

Next Steps:

Boost awareness, effectively.

Boost awareness, effectively.

Create an awareness experience that will truly impact your teams.

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English (United Kingdom)

Copyright © 2025

Brain Security logo
English (United Kingdom)

Copyright © 2025

Brain Security logo
English (United Kingdom)

Copyright © 2025