
EDF Chinon: Impactful Cyber Awareness Campaign at Critical Industrial Site
The Challenge: Raising Awareness in a Nuclear Environment
When it comes to cybersecurity at a site as critical as a nuclear power plant, the stakes go well beyond mere compliance. For EDF, one of the global leaders in energy, the Cybersecurity Day at the Chinon plant was an opportunity to make a lasting impression and strengthen the cyber culture among a very diverse audience.
[SUGGESTED IMAGE: Photo of the 4 arcade machines deployed at the Chinon EDF site, with employees in action]
A Demanding Industrial Context
Sensitive industrial sites like nuclear power plants have particular characteristics for awareness efforts:
Heterogeneous Population: managers, operational staff, support functions with varied levels of cyber maturity
Time Constraints: no long training sessions possible, need for formats compatible with breaks
Critical Security Issues: every employee is a link in the defence chain
Need for Immediate Impact: turning an eventful day into a lasting memory
For the local cybersecurity team, the goal was twofold: to raise massive awareness AND to showcase the site’s cyber team’s work to all employees.
🏭 INDUSTRIAL SITE SPECIFICITY
At critical sites, cyber awareness cannot be limited to IT functions. Every operator, technician or maintenance agent must understand their role in the overall defence system.
The Solution: 4 Arcade Machines for Continuous Engagement
Brain Security deployed an event set-up of 4 arcade machines continuously animated for a full day at the Chinon site. A "drop-in" operation allowing everyone to participate without prior registration.
[SUGGESTED IMAGE: Layout plan of the machines on site + photo of a session in progress]
Device Architecture
Multi-machine Deployment
4 arcade machines strategically positioned on site
Full installation managed by Brain Security (arrival, setup, dismantling)
Plug-and-play Configuration: Wi-Fi/Ethernet (4G/5G available as an option)
Technical support on site throughout the event
Adapted Game Mechanics
Ultra-short sessions of 3 minutes to allow for quick turnover
"1 mistake = game over" rule maintaining maximum attention
Real-time Leaderboards visible on screen to create excitement
Themed routes adapted to the industrial and nuclear context
Dedicated Animation
2 Brain Security animators present all day
Educational support: explaining the stakes after each game
Guidance towards best practices and EDF internal resources
Management of prize awards and podiums at regular intervals
100% Logistics Coverage
For EDF’s cyber teams, the setup represents minimal operational burden:
Installation/dismantling entirely managed by Brain
Automatic technical configuration, no IT prerequisites
Continuous support throughout the event
Real-time metric tracking (number of games, scores, participation)
📊 DAY’S RESULTS
500+ games played in a single day
Cross-sectional participation: managers, operational staff, support functions
2 dedicated animators to maximise educational engagement
Noticeable spike in attention on the cybersecurity theme
The Results: Exceptional Engagement
Quantitative Performance
The day exceeded the initial objectives in terms of participation:
Hundreds of games played continuously
Widespread Participation: all site profiles joined the fun
High Engagement Rate: few dropouts, many employees returned multiple times
[SUGGESTED IMAGE: Chart showing the distribution of participants by professional category]
Qualitative Impact
Beyond the numbers, the operation generated lasting effects:
For Employees
Enhanced Retention through active and playful learning
Increased Awareness of cyber issues in a sensitive industrial context
Informal Discussions among colleagues on best practices
For the Local Cyber Team
Increased Visibility of the cybersecurity service across the site
Recognition of the team’s work by management and operational staff
Contact Point for future awareness initiatives
For the Organisation
Kick-start Operation that leaves a lasting impression
Easily Replicable Format on other group sites
Proven ROI: strong engagement for a controlled investment
Field Testimonials
Feedback from participants highlighted several strong points:
"Finally, awareness that doesn't feel like training!"
"The 3 minutes fly by, you want to play again to improve your score"
"I learned things without realising it"
🎯 LESSON FOR CISOS
"Concentrated event formats generate greater impact than campaigns diluted over time. A well-orchestrated day creates more conversations and retention than a month of emails."
Why This Format Works on Industrial Sites
The Advantages of an Event Operation
1. Critical Mass Effect The concentration of machines and animation on one day creates social momentum: "everyone’s talking about it, everyone’s going".
2. Universal Accessibility No need for a computer, personal connection or prior knowledge. The arcade format is immediately understandable.
3. Collective Excitement Visible leaderboards create healthy competition between teams, departments, and roles. The playful aspect removes usual reluctance.
4. Enhanced Pedagogy The presence of animators allows going beyond the game: explaining stakes, answering questions, and guiding towards internal resources.
5. Operational Simplicity For the CISO and local cyber team, it’s "turnkey": Brain handles everything, from logistics to animation.
Replicability and Scalability
The event day model adapts to:
Different Types of Sites: industrial, tertiary, data centres, headquarters
All Sizes of Organisations: from 100 to several thousand employees
Multiple Occasions: Cybersecurity Month, safety days, internal events
Regular Cycles: quarterly or semi-annual operations on a recurring calendar
[SUGGESTED IMAGE: Infographic showing different possible formats according to site size]
Extending the Impact After the Event
Possible Follow-ups
After the success of the day at Chinon, several options are available to organisations:
Option 1: Replication at Other Sites Deploy the same format across the entire network of sites to homogenise the cyber culture.
Option 2: Permanent Installation Transition from a one-off event format to a permanent machine for continuous entertainment.
Option 3: Recurring Programming Organise quarterly days with changing themes (phishing, password, deepfakes, etc.).
Option 4: Hybrid Format Combine physical events and online competitions to reach remote sites and teleworking.
💡 OPERATIONAL ADVICE
Planning the event in connection with other initiatives (Cybersecurity Month, phishing campaign, audit) maximises the effect of mutual reinforcement and overall ROI.
Would you like to organise a similar day?
The "Event Borne" format adapts to all types of sites and internal events. Brain Security handles all logistics and animation.
Next Steps:
Organise a day on site → brainsecurity.io/evenement-borne
Receive a personalised quote → brainsecurity.io/contact
Consult with our team to define the optimal format for your context
Create an awareness experience that will truly impact your teams.