The Challenge: Renewing Cyber Engagement in a Demanding Environment

In the investment banking sector, time is the most scarce resource. For Rothschild & Co, one of the world's leading financial advisory and asset management firms, Cybersecurity Month 2025 posed a major challenge: how to raise awareness among highly demanded teams, spread across multiple locations, while creating a lasting impact beyond a simple one-off campaign?

[SUGGESTED IMAGE: Photo of the Rothschild & Co arcade machine in situ, with customised branding]

Traditional awareness initiatives — emails, e-learnings, webinars — often struggle to capture attention in environments where every minute counts. Rothschild & Co sought a radically different approach: visible, memorable, and capable of creating a collective dynamic around cybersecurity.

The Strategic Issues

For Rothschild & Co's Information Systems Security Department (ISSD), several objectives were prioritised:

• Create a physical attraction point on each site to maximise the visibility of the initiative

• Generate multiple touchpoints with employees using an immediate and engaging format

• Sustain long-term engagement well beyond a one-off event

• Simplify operations: zero burden on IT teams, smooth and scalable logistics

💡 ISSD Insight

In time-constrained financial organisations, cyber awareness must integrate naturally into the daily workflow rather than interrupting it.

The Solution: A Customised Arcade Machine Multi-Site Tour

Brain Security deployed a 100% custom large-format arcade machine featuring Rothschild & Co's colours and identity. This plug-and-play solution combines the appeal of gaming with the educational effectiveness of micro-awareness.

[SUGGESTED IMAGE: Detailed view of the Super Quiz interface with real-time leaderboard]

Technical Features of the Device

Optimised Game Format

• 3-minute sessions to fit into tight schedules

• "1 mistake = game over" mechanism to maintain attention

• Super Quiz with site-specific real-time leaderboard

• Resettable leaderboard for each tour period/site

Industrialised Deployment

• Complete manufacture and customisation in less than 2 weeks

• 100% plug-and-play installation: connect, play, no IT setup required

• Flexible connectivity: Wi-Fi, Ethernet (4G/5G available as an option)

• Maintenance and technical support included with regular content updates

Integrated Communication Kit

• Custom posters for each site

• Templates for launch emails and follow-ups

• QR codes for quick access to information

• Visuals for screens and internal communication

A Three-Year Multi-Site Tour

The machine accompanies Rothschild & Co over time, with a planned rotation across all group sites. This multi-year engagement model allows for:

• Gradually reaching all employees

• Maintaining a regular presence of the cyber theme

• Adapting content to evolving threats and internal priorities

📊 KEY FIGURES

• Several thousand games played since launch

• 3-year contractual commitment for complete group coverage

• Measurable attention peaks during each on-site installation

• Enhanced internal communication on priority cyber topics

The Results: Measurable Impact and a Lasting Dynamic

Immediate Performance

From the first installations, the machine generated significant engagement:

• Several thousand games played, demonstrating employees' appetite for this format

• Spontaneous participation: employees naturally come to the machine during their breaks

• Viral effect: the leaderboard creates healthy competition dynamics between teams

[SUGGESTED IMAGE: Graph showing participation evolution on the first sites]

Organisational Impact

Beyond gaming metrics, the initiative has produced structural effects:

• Increased visibility of cybersecurity issues within the group

• Strengthening of cyber culture as a central rather than peripheral subject

• Logistical simplification: no burden on local IT teams, controlled deployment

Scheduled Developments

The tour continues with regular enhancements:

• Thematic focus: fraud, deepfakes, password management, social engineering

• Recurring challenges with local prize rewarding to maintain the buzz

• Content adaptation based on field feedback and new threats

Why This Approach Works

Key Success Factors

1. Frictionless The 3-minute format eliminates the time barrier. No booking, no login, no constraint: play whenever, wherever.

2. Learning by Action Active learning through play generates higher memorisation compared to passive content consumption (studies show +70% retention).

3. Social Dimension The leaderboard turns individual learning into a collective experience, creating conversations and enthusiasm.

4. Zero Operational Friction For ISSD and cyber teams, it’s a "set and forget" system that operates autonomously.

🎯 LESSON FOR ISSD

"In organisations where time is limited, effective awareness isn't the one that requires the most effort, but the one that integrates most naturally into employees' daily lives. The arcade machine solves the impossible equation: maximum visibility, minimal friction."

Want to Deploy a Similar Solution?

The customised arcade machine model with multi-site tour is adaptable to all types of organisations: international groups, branch networks, multiple industrial sites.

Next Steps:

• Discover the Arcade Machine → brainsecurity.io/borne-arcade

• Receive a Customised Proposal → brainsecurity.io/contact

• Talk with Our Team to assess suitability for your context