The Challenge: Renewing Cyber Engagement in a Demanding Environment

In the investment finance sector, time is the rarest resource. For Rothschild & Co, one of the world's leading financial advisory and asset management firms, Cybersecurity Month 2025 posed a major challenge: how to raise awareness among highly sought-after teams across multiple sites while creating a lasting impact beyond a mere one-off campaign?

Traditional awareness initiatives—emails, e-learnings, webinars—often struggle to capture attention in environments where every minute counts. Rothschild & Co was seeking a radically different approach: visible, memorable, and capable of creating a collective momentum around cybersecurity.

Strategic Challenges

For Rothschild & Co's Information Systems Security Management (ISSM), several objectives were priorities:

• Create a physical focal point at each site to maximise visibility of the initiative

• Generate multiple touchpoints with employees using an immediate and engaging format

• Sustain engagement long-term, well beyond a one-time event

• Simplify operations: zero burden for IT teams, smooth logistics, and scalable

💡 ISSM Insight

In time-constrained financial organisations, cyber awareness must seamlessly integrate into daily workflow rather than interrupt it.

The Solution: A Customised Arcade Terminal on a Multi-Site Tour

Brain Security deployed a Large Format 100% Customised Arcade Terminal branded and styled in Rothschild & Co's identity. This plug-and-play solution combines the attraction of gaming with the pedagogical effectiveness of micro-awareness.

Technical Features of the Device

Optimised Game Format

• 3-minute sessions precisely to fit tight schedules

• Mechanism "1 mistake = game over" to maintain attention

• Super Quiz with real-time ranking by site

• Leaderboard resettable for each period/site of the tour

Industrialised Deployment

• Complete manufacturing and customisation in less than 2 weeks

• 100% plug-and-play installation: plug in, play, no IT setup

• Flexible connectivity: Wi-Fi, Ethernet (4G/5G available as option)

• Maintenance and technical support included with regular content updates

Integrated Communication Kit

• Customised posters for each site

• Launch and reminder email templates

• QR codes for quick information access

• Visuals for screens and internal communication

A Three-Year Multi-Site Tour

The terminal accompanies Rothschild & Co over time, with a planned rotation across all the group's sites. This multi-year engagement model allows:

• Gradually reaching all employees

• Maintaining regular presence of the cyber theme

• Adapting content to evolving threats and internal priorities

📊 KEY FIGURES

• Several thousand games played since launch

• 3-year contractual engagement for comprehensive group coverage

• Measurable attention peaks during each on-site installation

• Enhanced internal communication on priority cyber topics

Results: Measurable Impact and Lasting Momentum

Immediate Performance

From the first installations, the terminal generated significant engagement:

• Several thousand games played, demonstrating employees' appetite for this format

• Spontaneous participation: employees naturally come to the terminal during breaks

• Viral effect: the leaderboard creates a healthy competition dynamic between teams

  
  

Organisational Impact

Beyond the gaming metrics, the initiative has produced structural effects:

• Increased visibility of cybersecurity issues within the group

• Strengthening the cyber culture as a central and not peripheral topic

• Logistical simplification: no burden for local IT teams, controlled deployment

Scheduled Developments

The tour continues with regular enhancements:

• Thematic focus: fraud, deepfakes, password management, social engineering

• Recurring challenges with local prize-giving to maintain excitement

• Content adaptation based on field feedback and new threats

Why This Approach Works

Key Success Factors

1. Frictionless The 3-minute format eliminates the time barrier. No reservation, no login, no constraint: play when you want, where you want.

2. Learning Through Action Active learning through play generates superior retention compared to passive content consumption (studies show +70% retention).

3. Social Dimension The leaderboard transforms individual learning into a collective experience, creating conversations and excitement.

4. Zero Operational Friction For ISSMs and cyber teams, it is a "set and forget" device that operates fully autonomously.

🎯 LEARNING FOR ISSM

"In organisations where time is of the essence, effective awareness is not the one that demands the most effort, but the one that integrates most naturally into employees' daily routines. The arcade terminal resolves the impossible equation: maximum visibility, minimal friction."

Want to Deploy a Similar Solution?

The customised terminal model with a multi-site tour adapts to all types of organisations: international groups, agency networks, multiple industrial sites.

Next Steps:

• Discover the Arcade Terminal → brainsecurity.io/borne-arcade

• Engage with our team to evaluate suitability for your context